The mobile phone Benq-Siemens EF61 is positioned as stylish high-technological accessory and is designed to a greater extent for the women. The female orientation of Benq-Siemens EF61 is accentuated by the design, exterior appearance and special female functions, for example, the interior display began to be a glass by the special keystroke. Benq-Siemens EF61 is also equipped by MP3 player with support of MP3, AAC and WMA formats, if the song is playing its text can be reflecting on the display. It has the integrated 1.3 MP camera with 4 digital zoom, it supports the batch shooting (up to 9 shots in the series), and the function "Living Picture" permits to create the voice commentaries for each photo.