Weather.com ranks among the top 10 most visited sites on the internet. In Q4 2007, the site launched a new mobile application specifically designed for the Apple iPhone. Strategy Analytics user experience tests found that The Weather Channel mobile application works well. It is simple and intuitive, with value-added features that respondents want to use. Additionally, the consistency of the application's look and feel with the iPhone design approach enhances the user experience. However, minor issues related to icon representation and placement, detract from the excellent overall experience and may ultimately give cause for concern to Apple.